CIPR Framework, media relations & public relations

In the last few years experts in public relations have watched as the industry has undergone somewhat of a transformation. It does not look like the changes are going to come to a halt anytime soon. This of course means that those within the industry have had to adapt to meet these new challenges.

Public relations companies have seen a new CIPR Framework come in to play and also the world of media relations and social media evolve.

 

What is the CIPR Framework?

The main way that the changes have been dealt with is through the creation of a new Chartered Institute of Public Relations (CIPR) Framework. With the framework in place it allows employer to streamline their recruitment process, thus improving the quality of staff they hire. One other key part to the framework is that it allows for benchmarking the skills of one professional against another, or one company, with some degree of assurance.

There are four key components within the CIPR system; Impact, insight, ideas and implementation. One commentator noted that ‘as each element impacts (and builds upon) the others, a synergy can be achieved that would be unlikely with more traditional methods.’ (Click here to read the full article)

 

Media relations

The astronomical rise of social media has sometimes blurred the lines between public relations and media relations. In big companies there are various departments dealing with different areas of PR. This can cause issues because the different teams can feel alienated from one another; this is something that should be avoided. The different teams will most likely be public relations, media relations and social media. Media relations are more focused now with online media because the printed press is declining at a rapid rate.

The difference that social media has made is that it is no longer a one-way street where the PR team control press releases and coverage. Now the consumer is able to share their feedback about the company, this means that there are more factors influencing other potential future consumers. So it is essential that the social media team work in perfect harmony with the PR team.

If we take Facebook, as an example, users can go on to a company’s page and instantly post a review or comment for the whole world to see. The various teams need to work together to give measured responses for any potential hot potatoes.

Now press conferences and interviews need to be carefully managed by all teams because within seconds social media will be aware of any major slip-ups. All journalists have twitter, Facebook and other social media platforms where they can reach their target audience instantly. So extra care and attention must be paid by the PRs, ‘as part of the preparation, all PRs should know the media and its journalists as well as they know their clients.’ Unfortunately a growing number of people believe what they see on their Facebook newsfeed, take it for granted without checking the facts, there are so many challenges out there that keep the teams on their toes 24 hours a day.

‘Both (media relations and public relations) overlap in many organizations, some do not even know the difference between them.’ It is important that they both evolve with the times and find good working relationships that cements the company’s reputation.

 

Trip-Suggest Explained

When you’re thinking of somewhere new to travel to it can be hard to find information on lots of places on the same site. this website makes this easier as it has information about lots of different places all over the planet all in the same place so you don’t have to go to a different website for each place that you’re looking for information about.
The website, Trip-Suggest, is well laid out and contains information that isn’t just relevant but interesting as well. For example when I looked for info Cayman Islands there was just so much. This area of the website doesn’t just explain about the country itself but it also gives information about the climate, its historical background and facts about the economy as well.
This country guide can help many people in different ways, if you are considering visiting the country for a vacation then information on the climate is essential, especially somewhere tropical as there can be monsoon seasons many want to avoid. It’s also great for people who are travelling and may want somewhere to stay, the site gives information about telephone codes making it easy for someone to ring a hotel in advance for example.
There are also links to other information such as popular places to go so this is very useful for people who are already in the area but may be unsure where to visit in the area. There’s also an option to download the country data so you can keep it with you in case you are mobile and need to refer to it at a later date.
Overall it is a comprehensive site covering information for many different countries and places with a wealth of information. Some pages could do with some more photos as people like to see the places they may want to visit but this is a work in progress and will get better in time. It’s already growing so go check out the site for yourself and see what you think of it, I think you’ll be pleasantly surprised.

How to choose your summer colours

When the sunshine comes out it’s time to bring out the colour from your wardrobe, vivid colours are on show and are always being worn by the latest trendsetters. We’re all happy when it’s warm and sunny outside so we should make sure that our clothes reflect our mood, be confident and wear some bright colours this summer.

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Whether you choose to go all out and deck yourself in colour or just throw on one item of clothing you need make sure that you have one of these colours on you at all time this summer! If you need some help filling up your wardrobe in preparation for the summer ahead then you need to be looking at Get The Label, my first port of call when I need something because you get the top labels for great prices.

Blue

Bright blue is just made to be worn when the sun comes out to play, it’s also a colour that is sure to get you noticed so make sure that you have something bright blue to wear. It can even be a simple accessory, I love rocking my bright blue watch with the hat when hitting the park with my friends. It’s a great excuse to buy a bright pair of shorts that you’ll only be able to get away with in the summer, don’t be shy and get noticed!

Pink

Pink is now the must have colour for both men and women. My pink Ralph Lauren Mens Custom Fit Polo Shirt is the first thing I put on when I need to get in the summer mood. For ladies it’s a great colour to really show off and wear some bright pink pieces, bright pink gives your outfit the vibrant look that summer deserves. Perfect with denim or a summer skirt.

White

When it’s time to look effortlessly cool and chic you have to turn to white to help you out. White is, and has always, been in fashion. There’s nothing cooler than a pair of white shorts coupled with a nice black polo shirt. White is just one of those colours that seems to go with everything that I wear in summer, my white summer shirt matches any colour no matter how bright it is!

5 examples of sports tourism in Ibiza

Ibiza is one of the hottest spots in Spain to visit, mainly because of its nightlife and beaches, but also due to the multiple offers the island has in terms of sports activities, mostly because of the good weather the island has, with summers with high temperatures and winters with smooth climate.

Ibiza-CalaHort

This conditions make for a perfect combination for some sport activities, be it sea sports or ground sports, to the point that has become a trend to travel to ibiza to enjoy some of this activities.

What sports are these?

This year the offer has been increasing, mainly due to the fact that the government of Ibiza has promoted sports tourism in the island, and some of the activities are being demanded in a high rating by tourist in 2015.

 

Biking

With Ibiza’s natural environment, and with a lot of excellent routes to enjoy, you can discover a good portion of the island by bike. Perfect for couples, or even families, some of these routes are a beautiful sight to see. Though some of these routes are a little bit far away from the nearest town, we can rent a bike if we are going by ourselves or with our couples, or a car if we are traveling with a group.

 

Diving

A magnificent way to discover the fauna hidden beneath the ibizan sea. Though it need a little bit more preparation than the rest, we can train and learn in one of the many schools that has the island.

 

Marathons

In these last years marathons, triathlons and extreme competitions like IronMan have become a trend, and Ibiza has a large number of races during the year.

 

Hiking

Though it’s not considered as extreme as the rest, hiking is one of the trendiest sports at the moment. We can travel through the most beautiful spots in the island by walking through one of the various routes for hikers we can find in it.

 

Surf

This sport is not that practiced like the previous ones, but each year more and more people try it. In Ibiza we can find various surfing schools that will teach us everything we need to know in order to ride the waves.

Aside from these sports we can find other offers in the island, like ATB, climbing, fishing or horse riding, offers that will put the cherry on the cake for our holidays in Ibiza.

Candles; 3 Essential Safety Tips

Candles have become something that everyone seems to have in their household, especially during festive and holiday periods. They are a fantastic addition to any home; their scent and relaxed lighting set the perfect tone for any occasion. Yankee Candles have some of the best options on the market right now!

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Of course we all know about candles but we must never forget that we must always exercise caution when using them. Candles are brilliant, I for one love them, so follow these must do safety tips to make sure everything goes to plan the next time you want to set the perfect mood in your home.

Trim the wick

This is such a simple thing to do and the best part is that it only takes a few moments! When you trim the wick of your candle it will change how the flame will burn. The idea is to get s relatively short length of wick, this is because the flame will be under control and also extremely steady. If you light a candle that has a long wick then the flame increase in size and you will notice that it flickers uncontrollably. If you have a long wick the chances of it catching on to a nearby decoration or cloth is increased. The ideal length for your wick should always be around about a quarter of an inch.

Move decorations away

Of course, if you have your candles perfectly positioned in between your beautiful decorations it does look beautiful and illuminates your decorative pieces – this is however an accident waiting to happen/ You need to move decorations to a safe distance where the flame has no chance of reaching them, this includes all decorations! If a small draft comes in to the room the direction of the flame can change in an instant and set a light to the surrounding decorations. So put your candles in a safe place, out of areas where a draft might come in and always out of the reach of your kids and pets.

Keep an eye on them

Once you have lit your candle don’t instantly forget about it, you should pay attention to it. If you can, sit there and watch whilst it burns for a minute or two to make sure that it is burning correctly. Then come back to it every now and then to make sure that everything is in order. Try to avoid burning candles in rooms that are not always occupied such as bedrooms and bathrooms, this is because you will not know there is a problem until it is too late. As a rule of thumb – if you cannot directly see the candle them don’t light it up.

3 Things you MUST do in Lisbon

I fell in love with Lisbon the first time I visited. The capital city of Portugal never fails to impress and my love for the place seems to deepen each and every time I go back. From the great weather, warm people, amazing food and majestic beauty this city really does have it all.

Lisbon1

Lisbon may have the crown of being the largest city in Portugal but it’s really quite small if you compare is to the other capital cities in the west of Europe. Don’t think that it’s size is a negative thing because it means that you can explore the city in couple of days. The city is also blessed with some top class accommodation as well as budget accommodation, if you want to make your trip that little bit extra special then you should check out the Corinthia Hotel Lisbon, this place will blow you away!

So once you’ve sorted the flights and your room it’s time to think about what you have to see and do when you arrive. Here are 3 things that you simply must do!

Eat, Eat, Eat

If you’re trying to keep to a strict diet then leave it at the airport because it would be a true crime to come all the way and not eat all of the delicious food that is on offer. If you have a sweet tooth then Portugal is the place for you. You have to try the apple tart and the custard tart, I promise you will want seconds.

Hit the beach

One of the main reasons why I love Lisbon is because it is so close to the Atlantic Ocean. When you get up in the morning and roam the streets the sound of seagulls is great, it gives you a true holiday feeling. Get to Carcavelos to see where the locals love to hangout.

Go out

So if you like nightlife and a bit of a party then you will have yet another reason to love Lisbon it’s no big secret that the party scene here can be wild. But it’s completely up to you, if you want to live it up and dance till the sun rises you can. You can easily just chill out at some vibrant bars.

Why you should go to London

London is one of the most vibrant and historic cities in the world, it is also one of the largest cities in Europe that you must visit at some point in your life and is incredibly tourist friendly for people as there are so many hotels in London as well as flights, so if you need a good one why not check out London City Suites by Montcalm. Read on to find out more about one of the greatest cities in the world.

Markets

London is teeming with markets in various locations so it doesn’t matter where you stay, there is sure to be a place for you to visit around the local area. There are a large number of markets in London and these include food stalls, fresh produce, fish, meat and a number vintage goods. A market such as Old Spitalfields is known for it’s variety of foods and a market like Portobello is known for the large variety of vintage goods that it sells.

Transportation

London has one of the best and most organised transport systems in the world that will allow you to go to anywhere you need to go. It has an extensive national, international, underground (the tube), light and overground rail networks. On top of this it also has an unfathomable number of buses that go basically everywhere possible in the city. The frequency of the services available is also very  good, so it doesn’t matter where you stay in London, you will be at your destination in no time.

The other advantage of transportation is the large number of airports that London has, so there is no reason not to go to London!

Tourist attractions

What would a city be without tourist attractions? London certainly has a number of tourist attractions that are rich in history and culture. There are many museums and historical sites that you must see such as Buckingham palace, Big Ben and Westminster Abbey.

London has a tourist attraction for any kind of traveller to visit and combined with the superb transportation system, accessing each one should be a walk in the park.

Food

London is incredibly diverse in terms of cultures and nationalities, with a large number of Polish, Brazilian and Caribbean  people to name a few, this has certainly influenced the food and you can try a truly diverse range of food from a perfect steak at a top class restaurant to small Jamaican cafes serving spicy jerk chicken or mutton curry.

The Ebola Outbreak and Your Travels

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The recent Ebola crisis in Sierra Leone, Liberia and Guinea has received a lot of media attention of late and for very good reason, Ebola is an extremely deadly disease and has no known vaccine or defined treatment method. As the world is becoming more and more international and borders for travel begin to fall it is important that we all exercise a duty of care for our friends, family and others during and after travelling. We all have a responsibility to keep Ebola to a minimum, as well as other diseases. This Ebola crisis has caused many organisations to seek an effective method of treatment and one simple way you can help to contribute is to donate to the Ebola crisis through charity organisations such as UNICEF.

Understanding the Symptoms

Understanding the symptoms of Ebola and other diseases that are a risk in the country that you are visiting is extremely important, you need to make it a priority to learn some basic symptoms of diseases so that you can seek medical attention if necessary. One of the most dangerous things about Ebola is that the initial symptoms are things such as headaches, sore throat and muscle weakness, and these symptoms are very similar to influenza and other illnesses, and can cause a high risk of misdiagnosis.

Avoiding Ebola

Until more is known about how to treat the Ebola virus the best way to avoid the disease is to avoid areas where the outbreak has occurred, this is not to say that these areas should be avoided forever, but until the epidemic in these countries is controlled, or better diagnosis and treatment is developed it is best to avoid these countries if possible.

Be aware of other people that may have travelled to affected areas, you need to be aware of the fact that you will come into contact with others on your travels that may have been to one of the affected areas and this applies not only to Ebola and is a great general rule. A good example of this is letting quarantine and customs know that you have been to a place such as South America, which poses many risks due to the various tropical diseases. In the same way it is important to let people know where you have been, so that

 

 

Common mistakes to avoid for beginner inline skaters

Inline skating looks easy doesn’t it? You just put one foot in the front of the other and off you, some people think it’s as simple as walking but soon realise that it is is far from that! Anyone who thinks that it is as easy as walking should remember one thing – we all had to walk before we crawled! It is important to spend a lot of time making sure that we our time when trying to learn inline skating. The great news for all beginners is that it is much easier to learn how to skate than walk!

inline skates

I’ve listed some mistakes that a lot of beginner skaters make, and even the advanced ones, try to avoid these and I guarantee you that it will save you a lot of pain and frustration!

 

Choose the skates that fit you

 

If you don’t want to end up on your backside all the time then don’t borrow someone’s skates, especially if they have a different size foot to you. You have to remember that it’s your first time skating and you can’t put yourself at a huge disadvantage. If the shoes are too big your feet will be moving around all over the place in there. Not only will you have difficulty standing up but you’ll also wake up with some of the worst blisters you’ve ever had! Check out Locoskates for some awesome options!

 

Going down hill is not the best idea

 

It sounds simple right? Go to the top of a hill, point your feet downwards and off you go – wrong! Too many people have fallen out of love with skating so quickly because they headed for the hills and ended up hurting themselves. Remember, it’s always best to say no until you are ready because your body doesn’t need to take the pain so early in your skating career!

 

Always use protection

 

Make sure that you’re ready and wearing the right gear, going skating with out protection is a major no no! It is a crazy idea to hit the road without wearing all the padding that is needed. Remember that when you start you are going to take a few falls, make sure you have enough protection on their to keep your skin and bones safe.

Sail through San Francisco – top tips for making your trip an easy one

San Francisco is a marvellous city for any wide eyed traveller looking to find all the great things that American cities have to offer. More than that, San Francisco is a cultural hub, a place where you’ll see and feel culture.

A vibrant foodie haven, a place of art and of course a city that comes with an abundance of must see tourist attractions – it’s a hard place to fit everything in for the traveller. Luckily for you, we’ve created 4 top tips for anyone heading to the city of bright lights.

San Fran

Image Source: Flickr

4  Top tips for travelling to San Francisco

  1. Dinner and dining plans

Thinking about checking out some of San Fran’s best and most beloved restaurants? You should be so lucky. San Francisco is home to devout foodies – if you want to be part of the scene for a few hours, it’s imperative to book well ahead of your time. So, do your homework and call well in advance if good food is on your to do list. Pier 39 in San Francisco will give you a great choice of eateries at a spectacular location; well worth getting along to.

  1. The Culture

A visit to San Francisco would not be complete without experiencing all this wonderful city has to offer.  Home to internationally recognized symphony, opera and ballet companies – you’ll never be short of a thing or do to do and see and it’s important to take the time to squeeze this all in.  Museum’s come in abundance – The San Francisco Museum of Modern Art, the Asian Art Museum, the de Young Museum, the Palace of the Legion of Honor.

The city is dedicated to the finest of classical and contemporary arts and of course is home to California Academy of Sciences which homes an aquarium, a planetarium, a natural history museum, and a 4-story rainforest all under one roof. Our best advice is to plan and book ahead – these places are always busy. Create a schedule and ensure you have prearranged tickets for both the place and your travel arrangements to get there. In terms of location, Hotels in San Francisco are amongst the finest in the world and you’ll have no issues finding something central.

  1. Getting around

Don’t visit San Francisco and expect public transport to the standards of NYC or Europe. It can be good at best but a lot of the time, it’s confusing. There are two separate tickets you have to buy for BART (subway) and MUNI (buses/streetcars), don’t assume the ticket you bought for BART works on MUNI.  Taxis/cabs are few and far between and hailing one from the street is next to impossible. If you are tech savvy, consider hailing a ride using the mobile apps from UberLyft, or SideCar, they are much faster and more reliable than hailing a cab on the street. Or if you don’t own a smartphone – consider calling ahead to order for pick up.

  1. Clothing and shoe wear

Bring warm clothes, such as jumpers and jeans but leave your parka and ski gloves at home. It’s much easier to dress in layers, especially in a city like San Francisco were you are likely to be doing a lot of walking, you’ll be much happier dressing in layers. The average temperature here is about 62° F / 16.5°C, even in the summer. Thinking about packing those heels? Don’t. You’ll need comfortable walking shoes; San Fran is famous for its steep hills and avenues.